The process

Six phases.
No surprises.

You know what you need to bring at each stage and exactly what we deliver in return. The whole engagement runs in three to six weeks for a standard build.

01
Discovery
1–2 days
02
Design
3–5 days
03
Build
5–10 days
04
Review
1–2 days
05
Launch
1 day
06
Manage
Ongoing
01
Discovery
1–2 days
You bring
  • Your goals and what success looks like
  • Audience description — who you are trying to reach
  • Any content, copy or assets you already have
  • Competitor sites you like or want to beat
We do
  • Structured kickoff call — 60 to 90 minutes
  • Review of your existing digital presence
  • Conversion journey mapping and friction audit
  • Written brief and project scope document delivered within 24 hours
02
Design
3–5 days
You bring
  • Brand assets — logo, fonts, colours if you have them
  • Examples of sites whose visual tone you respond to
  • Feedback within two working days of each design share
  • One decision maker — no committee sign-off needed
We do
  • Two high-fidelity design directions in Figma
  • Desktop and mobile views for key pages
  • One round of revisions on your chosen direction
  • Staging URL set up before design is finalised
03
Build
5–10 days
You bring
  • Final approved design sign-off
  • All content: copy, images, video, documents
  • Access credentials for domain registrar (if transferring)
  • Prompt replies to questions — we move fast when you do
We do
  • Astro + TypeScript build — clean, documented code
  • Performance target: PageSpeed 90 or above on all pages
  • Content editing setup — Markdown or CMS as agreed
  • Staging URL live from day one so you can review in real time
04
Review
1–2 days
You bring
  • Consolidated feedback — one document, one pass
  • Any final content corrections or additions
  • Confirmation of go-live date
We do
  • Amends from your review document
  • Cross-browser and cross-device QA
  • PageSpeed and accessibility checks
  • Pre-launch checklist: forms, analytics, redirects, SSL
05
Launch
1 day
You bring
  • Domain registrar access (or DNS records if self-managed)
  • Confirmation to go live — one message from you
We do
  • DNS configuration and SSL certificate provisioning
  • Production deployment to Vercel
  • Post-launch smoke test across all pages and forms
  • Git repository handed over — the code is yours outright
06
Manage
Ongoing
You bring
  • Change requests via email — plain English, no technical detail needed
  • Feedback from customers or stakeholders as it arrives
We do
  • Hosting, SSL renewal, DNS and backups on retainer
  • Monthly note confirming everything is running cleanly
  • Change hours included per tier — no extra invoices for small updates
  • Quarterly performance review on Authority tier
Before we start

What to pull together before the kickoff call.

None of this needs to be polished. Half-finished is fine. We have done this enough times to work with whatever you have.

Copy and content

If you do not have website copy written, we can help you write it as part of the design brief process. If you have copy, send it as a Google Doc or Word file. We will edit for tone and clarity as part of the build.

Images

High-resolution originals are preferred. We will handle resizing and optimisation. If you do not have photography, we will source from a licensed stock library and flag the options before using them.

Brand assets

Logo in SVG or high-resolution PNG. Typeface names if you have them. A colour reference — a hex code, a Pantone, or just a description. If none of these exist, we start from scratch and that is fine.

Domain access

Credentials for wherever your domain is registered — GoDaddy, Namecheap, Cloudflare, Google Domains. If you are not sure, send us the login and we will find it. You do not need to understand DNS.

Timeline
3–6 weeks
Standard build, discovery to launch
Your ownership
100%
Code handed over on final invoice
Kickoff call
60–90 mins
Everything we need to scope accurately
Get started

Start with a call.

45 minutes. We scope the project, tell you what you need, and give you an honest view on whether we are the right fit.

Book the call → See what we build →